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A Practical Guide to Soft 404 Errors
Pages that tell visitors something does not exist, such as an out-of-stock or empty search page, while returning a 200 success status to crawlers. What is at st...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
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Site Names and Favicons in Search: What Actually Works
The site name and small icon Google shows next to results, taken from the site's structured data, title and favicon. The key figures Site name source WebSite st...
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Search Console Page Indexing Report: The Decisions That Matter
The Search Console report that shows which known pages are indexed, which are not, and the reason for each excluded page. Where most projects go wrong The usual...
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URL Inspection Tool: The Decisions That Matter
The Search Console tool that shows Google's indexed version of a specific URL and can test the live page, including rendering, canonical selection and indexabil...
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How to Get Manual Actions Right
Penalties applied by a person at Google when a site violates spam policies, reported in Search Console with the affected pages and the issue found. At a glance...
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Hacked Sites and Security Issues: The Decisions That Matter
Compromised websites that serve spam, malware or deceptive content, and the Search Console report that flags them. What is at stake Hacked content can trigger b...
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How to Get Removing Content from Google Search Right
The tools and methods for getting pages or images out of Google's results, from temporary removal requests to permanent fixes such as deletion or noindex. The k...
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Core Web Vitals Report in Search Console: The Decisions That Matter
The Search Console report that groups a site's URLs by Core Web Vitals status for mobile and desktop, using field data from the Chrome UX Report. Where most pro...
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How to Get Search Console Links Report Right
The Search Console report showing top linking sites, most-linked pages, top anchor text and internal link counts for a property. Why does it matter? It gives a...
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A Practical Guide to Search Performance Report Analysis
Analyzing the Search Console performance report, which shows clicks, impressions, click-through rate and average position by query, page, country and device. At...
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How to Get Google Discover Right
The personalized feed of articles and videos shown in the Google app and on mobile home screens, based on interests rather than a search query. What is at stake...
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Google News Visibility: What Actually Works
How articles appear in Google News and news features in Search, which are generated automatically from content that meets Google's news policies. The key figure...
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