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Web Design & Development

Design and build for websites, storefronts and web products — from a landing page to a headless storefront, with the performance and accessibility work that keeps them usable after launch.

Try it free Get a quote
Web Design & Development
Price
From $4,800.00 per project
Turnaround
2–8 weeks
You get back
  • Responsive, accessible build
  • CMS an editor can actually use
  • Core Web Vitals in the green
  • Documentation and handover
Free trial
A free technical review of one page, written up, no card, no commitment.

The specifics

Starts at
From $4,800.00 per project
Typical turnaround
2–8 weeks
What you get back
Responsive, accessible build; CMS an editor can actually use; Core Web Vitals in the green; Documentation and handover
Formats we take
Figma, XD, Sketch, PSD, AI, HTML, ZIP

How the work runs and what it costs across the family are set out in the web design & development guide.

What Web Design & Development covers

6 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.

Website Design

Structure first, surface second.

7 services

Website Development

WordPress, Shopify, Laravel, React — built to be maintained.

9 services

E-commerce Development

Building and improving online stores, from storefronts and checkout to payments, marketplaces, subscriptions and platfor...

8 services

Web Performance & Accessibility

Core Web Vitals and WCAG 2.2 AA, with the evidence.

7 services

Website Maintenance & Support

Ongoing care for a live website: updates, backups, security, monitoring and the small changes a business needs every mon...

6 services

Hire Web Developers

Web developers working with your team by the hour, the project or full time, matched to the technologies your site alrea...

3 services

Before and after

Drag the handle. Every pair is our own work.

More examples
Before: Eleven seconds to usable on a mid-range phone
After: Eleven seconds to usable on a mid-range phone
Before After

Eleven seconds to usable on a mid-range phone

Images compressed, third-party scripts deferred, two font weights dropped

Illustration, not a client job

Web Performance & Accessibility E-commerce 3 weeks

Before: A checkout that failed its accessibility audit
After: A checkout that failed its accessibility audit
Audited Remediated

A checkout that failed its accessibility audit

Focus states restored, labels and error identification added, keyboard path fixed

Illustration, not a client job

E-commerce Development Retail 4 weeks

Before: A homepage with no hierarchy
After: A homepage with no hierarchy
Current Redesigned

A homepage with no hierarchy

Mobile-first layout, one message per screen, 44px targets

Illustration, not a client job

Website Design SaaS 5 weeks

Before: A site that only one person could deploy
After: A site that only one person could deploy
Undocumented Handed over

A site that only one person could deploy

Dependencies updated, pipeline documented, backups actually tested

Illustration, not a client job

Website Maintenance & Support Professional services 3 weeks

Before: A build that failed on every slow connection
After: A build that failed on every slow connection
No budget Budgeted

A build that failed on every slow connection

Performance budgets in CI, so a regression fails the build rather than the user

Illustration, not a client job

Website Development Media 4 weeks

How it works

Four steps, and the first one costs nothing.

  1. 01

    Start with the free trial

    A free technical review of one page, written up. No card needed.

  2. 02

    We do the work

    Done by the people who would do the job, to the same standard.

  3. 03

    You decide

    Happy with it? We quote the full job. Not? It cost you nothing.

  4. 04

    We deliver

    To your spec, your naming convention, your deadline.

Pricing

Prices exclude any applicable sales tax. Volume changes the rate — ask.

From $4,800.00 per project

Landing page or microsite

One page or a handful, built accessible and fast, on a CMS you can actually edit.

$4,800.00 per project

3–5 weeks

  • Design and build
  • WCAG 2.1 AA from the start
  • Core Web Vitals measured on real devices
  • Training and handover
Get a quote
Most chosen

Marketing site

The usual shape: a set of templates, real content, real integrations, a migration.

$18,000.00 per project

8–12 weeks

  • Custom templates, priced by count
  • CMS with guardrails
  • Redirect map for every old URL
  • Search Console and analytics verified
Get a quote

Retained engineering

A developer on your stack for an agreed share of each month.

$145.00 per hour

Start within 2 weeks

  • Your repository and conventions
  • Performance budgets in CI
  • Monthly invoicing
  • Scale up and down with notice
Get a quote

What clients say

“We send around 400 garments a week and the thing that matters most is that image 400 looks like image 1. That consistency is what we were not getting before.”

Head of E-commerce

Online fashion retailer, United Kingdom

Example wording — not a real client quote

“They took the post-production off our plate entirely. We shoot, they deliver to our naming convention, and I stopped having a retouching backlog.”

Studio Manager

Product photography studio, Germany

Example wording — not a real client quote

“The free trial is what convinced us. Two images, our brief, back the next morning — we could see exactly what we would be buying.”

Marketing Director

Furniture brand, United States

Example wording — not a real client quote

Frequently asked questions

Will a redesign lose our search traffic?
Only if the redirect map is skipped, which is the single most common way it happens. Every old URL either keeps working or redirects once, with no chains, and that map is part of the launch rather than a follow-up task.

If you have already launched without one, it is recoverable — we rebuild it from the old sitemap and server logs, and most of the traffic returns over six to ten weeks.
Can we edit the site ourselves afterward?
Yes, and it is worth paying a little more up front for. We build editable regions with guardrails, so marketing can change copy and images without being able to break the layout.

The alternative — every text change being a developer ticket — is how sites quietly go stale, and it costs more over three years than the difference did.
What do you mean by accessible?
WCAG 2.1 AA, designed in rather than audited on. Keyboard operation, visible focus states, 4.5:1 contrast on body text, real labels on form fields, and tested with an actual screen reader.

In the US this matters commercially: ADA web claims are common and Section 508 applies if you sell to federal agencies. Building it in adds modestly; retrofitting it costs several times more.
How do you decide what a site costs?
By counting templates, not pages. A fifty-page site with six layouts is a smaller job than a twelve-page site with eleven.

The other variables are integrations, migration and how ready your content is. Content readiness is the one that most often moves the date.
What happens after launch?
We watch the first few weeks of real traffic, because real use finds things testing never does, and fix what it turns up.

You also get documentation and training, so you are not dependent on us to change a phone number.

How we approach this work

Articles from the journal, written by the people who do this work. More on this subject →

Web Design & Development

A Practical Guide to Core Web Vitals

Learn what LCP, INP and CLS measure, why the 75th percentile of field data is the real score, and how to diagnose and fix each Core Web Vital by page template.

 Web Design & Development

How to Get Responsive Design Right

Building one page that adapts its layout, type and images to the viewport it is being read on, rather than maintaining separate mobile and desktop sites.

 Web Design & Development

A Practical Guide to Semantic HTML

Using the HTML element that describes what a thing is — nav, main, button, table, heading levels — rather than styling a generic div to look like it.

Web Design & Development by industry

What the work involves in your sector, what it costs there, and the US rules that apply to it.

Often combined with Web Design & Development

The work that usually sits either side of this one. One team handles all of it, under one brief.

Content Brief Development

Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...

Priced per project

Core Web Vitals for SEO

Improving loading speed, responsiveness and layout stability on real devices, measured with Google's Core Web Vitals, wh...

Priced per project

Logo Design

Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...

Priced per project

Automation & Flow Design

Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...

Priced per project

Email Template Development

Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...

Priced per project

Brand Strategy

Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.

Priced per project

Other disciplines

Try it free: a free technical review of one page, written up.

No card and no commitment. If the standard is not what you need, you have lost nothing.

Start a free trial Get a quote