Content & Authority
Topic strategy, briefs and content that answers a real query — with named authors, cited sources and the E-E-A-T signals a page needs to be believed.
- Price
- From $750.00 per month
- Turnaround
- Ongoing
- Free trial
- A free crawl and findings on up to 100 URLs, no card, no commitment.
The specifics
- Starts at
- From $750.00 per month
- Typical turnaround
- Ongoing
Part of SEO Services. How the work runs and what it costs across the family are set out in the SEO services guide.
What Content & Authority covers
8 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Topic Cluster Planning
Organizing content into a main page and supporting articles that link to each other, so search engines see real depth on...
Priced per project
Blog Content Writing
Articles written to answer the questions your buyers actually search for, researched and reviewed by someone who knows t...
Priced per project
Landing Page Copywriting
Copy for pages meant to convert search visitors into leads or sales, written around the query that brings people there a...
Priced per project
E-E-A-T & Author Authority
Showing search engines and readers who wrote your content and why they are qualified: author pages, credentials, reviews...
Priced per project
Digital PR & Link Earning
Earning links from real publications with data, stories and expert commentary journalists want to cite, rather than buyi...
Priced per project
Link Profile Audit
A review of every site linking to yours, identifying risky or spammy links, lost links worth recovering, and the gaps co...
Priced per project
Rates and common questions for this work are on the SEO Services page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Canonicalization and Duplicate Content Right
Follow an illustrative retailer project from audit to handover and learn how redirects, canonical tags, sitemaps and links work together to fix duplicate URLs.
SEO ServicesA Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on.
SEO ServicesContent Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library.
Content & Authority vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Content & Authority vs E-commerce SEO
Which you need, what each costs, and when a project wants both — content & authority compared with e-commerce seo.
Content & Authority vs Hire SEO Specialists
Which you need, what each costs, and when a project wants both — content & authority compared with hire seo specialists.
Content & Authority vs Local SEO
Which you need, what each costs, and when a project wants both — content & authority compared with local seo.
Content & Authority vs On-Page SEO
Which you need, what each costs, and when a project wants both — content & authority compared with on-page seo.
Content & Authority vs SEO Reporting & Analytics
Which you need, what each costs, and when a project wants both — content & authority compared with seo reporting & analytics.
Content & Authority vs Technical SEO
Which you need, what each costs, and when a project wants both — content & authority compared with technical seo.
SEO Services by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and Agtech
- Auto Parts and Aftermarket
- Beauty and Cosmetics
- Construction and Contractors
- Consumer Electronics
- Dental Practices
- E-commerce and DTC Brands
- Education and E-learning
- Energy and Solar
- Events and Venues
- Fashion and Apparel
- Financial Services and Fintech
- Fitness and Wellness
- Food and Beverage
- Furniture and Home Goods
- Government and Public Sector
- Healthcare Practices
- Hotels and Hospitality
- HVAC and Home Services
- Industrial Equipment
- Insurance
- Jewelry and Watches
- Law Firms
- Logistics and Freight
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Music and Entertainment
- Nonprofits
- Pet Products
- Real Estate and Property
- Regulated Retail and Cannabis
- Restaurants and Food Service
- SaaS and Software
- Sports and Outdoor
- Staffing and Recruiting
- Toys and Games
- Travel and Tourism
Often combined with Content & Authority
The work that usually sits either side of this one. One team handles all of it, under one brief.
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Content Update Retainers
A monthly allowance of hours for content changes, new pages and small updates, without raising a new quote each time.
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Paid Media
Accounts run on evidence rather than on platform defaults.
From $2,400.00 per month
Related services
Try it free: a free crawl and findings on up to 100 URLs.
No card and no commitment. If the standard is not what you need, you have lost nothing.