Landing Page Copywriting
Copy for pages meant to convert search visitors into leads or sales, written around the query that brings people there and the doubt that stops them.
- Price
- From $750.00 per month
- Free trial
- A free crawl and findings on up to 100 URLs, no card, no commitment.
What to send us
The target query, the offer, the audience, objections from sales and support, proof such as reviews or results, and the current page and its performance if it exists.
What you get back
Landing page copy written around the query and the searcher's main doubt, with headings, proof, clear calls to action, and title and meta description suggestions.
What to check before you sign off
Search the target query and read your page right after the top results. It should answer the searcher's question as clearly as those pages and make the next step obvious.
Part of Content & Authority. How the work runs and what it costs across the family are set out in the SEO services guide.
Rates and common questions for this work are on the SEO Services page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Canonicalization and Duplicate Content Right
Follow an illustrative retailer project from audit to handover and learn how redirects, canonical tags, sitemaps and links work together to fix duplicate URLs.
SEO ServicesA Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on.
SEO ServicesContent Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library.
Often combined with Landing Page Copywriting
The work that usually sits either side of this one. One team handles all of it, under one brief.
Landing Page Design
Designing a single-purpose page for a campaign or product, built around one clear action and the questions that stop vis...
Priced per project
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Content Update Retainers
A monthly allowance of hours for content changes, new pages and small updates, without raising a new quote each time.
Priced per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Paid Media
Accounts run on evidence rather than on platform defaults.
From $2,400.00 per month
Related services
Try it free: a free crawl and findings on up to 100 URLs.
No card and no commitment. If the standard is not what you need, you have lost nothing.