Paid Media
Search, social, shopping and display managed against reconciled conversion data rather than platform-reported numbers that nobody has checked against orders.
- Price
- From $2,400.00 per month
- Turnaround
- Ongoing
- Free trial
- A free expert review of one funnel, no card, no commitment.
The specifics
- Starts at
- From $2,400.00 per month
- Typical turnaround
- Ongoing
Part of Digital Marketing & CRO. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
What Paid Media covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Paid Search
Search advertising on Google and Microsoft Ads, from keywords and bidding to ad copy and landing pages, managed for cost...
5 services
Paid Social
Advertising on Meta, LinkedIn, TikTok and other social platforms, with creative testing and targeting managed for cost p...
4 services
Shopping & Feeds
Product feeds and shopping campaigns that put your products in Google Shopping and other shopping ads with accurate pric...
3 services
Display & Retargeting
Display ads and retargeting that reach people who have already shown interest, managed to avoid wasted impressions and a...
3 services
Before and after
Drag the handle. Every pair is our own work.
Spend that could not be traced to a sale
Campaigns restructured, conversions reconciled against orders, spend reported on margin
Illustration, not a client job
Paid Media E-commerce Ongoing
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Paid Search Fundamentals: What Actually Works
Buying advertising against search queries, where the auction, the query match and the landing page all affect what you pay.
Digital Marketing & CROHow to Get Paid Social Advertising Right
Buying placements in social feeds, where targeting, creative and the landing experience all interact.
Digital Marketing & CROHow to Get Conversion Rate Optimization Right
Learn how to run conversion rate optimization properly: research-led hypotheses, sample sizes set before launch, segment checks, and what it means for budgets.
Paid Media vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Analytics & Measurement vs Paid Media
Which you need, what each costs, and when a project wants both — analytics & measurement compared with paid media.
Conversion Rate Optimization vs Paid Media
Compare conversion rate optimization and paid media on cost, turnaround, skills and deliverables, with six real-world scenarios and a checklist for choosing.
Hire Marketing Specialists vs Paid Media
Which you need, what each costs, and when a project wants both — hire marketing specialists compared with paid media.
Lifecycle & Email Marketing vs Paid Media
Which you need, what each costs, and when a project wants both — lifecycle & email marketing compared with paid media.
Marketing Operations vs Paid Media
Which you need, what each costs, and when a project wants both — marketing operations compared with paid media.
Digital Marketing & CRO by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and Agtech
- Auto Parts and Aftermarket
- Beauty and Cosmetics
- Construction and Contractors
- Consumer Electronics
- Dental Practices
- E-commerce and DTC Brands
- Education and E-learning
- Energy and Solar
- Events and Venues
- Fashion and Apparel
- Financial Services and Fintech
- Fitness and Wellness
- Food and Beverage
- Furniture and Home Goods
- Government and Public Sector
- Healthcare Practices
- Hotels and Hospitality
- HVAC and Home Services
- Industrial Equipment
- Insurance
- Jewelry and Watches
- Law Firms
- Logistics and Freight
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Music and Entertainment
- Nonprofits
- Pet Products
- Real Estate and Property
- Regulated Retail and Cannabis
- Restaurants and Food Service
- SaaS and Software
- Sports and Outdoor
- Staffing and Recruiting
- Toys and Games
- Travel and Tourism
Often combined with Paid Media
The work that usually sits either side of this one. One team handles all of it, under one brief.
Digital PR & Link Earning
Earning links from real publications with data, stories and expert commentary journalists want to cite, rather than buyi...
Priced per project
Technical SEO
Whether a search engine can crawl, render and understand the site.
From $3,800.00 per audit
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Social Media Formatting
Preparing videos for each social platform, with the right size, length, captions and compression.
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.