Paid Social
Advertising on Meta, LinkedIn, TikTok and other social platforms, with creative testing and targeting managed for cost per result.
- Price
- From $2,400.00 per month
- Free trial
- A free expert review of one funnel, no card, no commitment.
Part of Paid Media. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
What Paid Social covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Meta Ads Management
Facebook and Instagram campaigns managed for purchases or leads, with creative testing, audience structure and conversio...
Priced per project
LinkedIn Ads Management
LinkedIn campaigns targeted by job title, company and industry, suited to B2B services where each lead is worth a higher...
Priced per project
TikTok Ads Management
TikTok ad campaigns built around short, native-feeling video, with creative produced and refreshed quickly to keep pace...
Priced per project
Creative Testing & Refresh
Testing new ad creative regularly and retiring tired ads, since social ad performance drops as audiences see the same cr...
Priced per project
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
A Practical Guide to Social Media Strategy
Deciding which platforms a business uses, for what purpose, and what it will actually publish.
Digital Marketing & CROPaid Search Fundamentals: What Actually Works
Buying advertising against search queries, where the auction, the query match and the landing page all affect what you pay.
Digital Marketing & CROHow to Get Paid Social Advertising Right
Buying placements in social feeds, where targeting, creative and the landing experience all interact.
Paid Social vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Display & Retargeting vs Paid Social
Which you need, what each costs, and when a project wants both — display & retargeting compared with paid social.
Paid Search vs Paid Social
Which you need, what each costs, and when a project wants both — paid search compared with paid social.
Paid Social vs Shopping & Feeds
Which you need, what each costs, and when a project wants both — paid social compared with shopping & feeds.
Often combined with Paid Social
The work that usually sits either side of this one. One team handles all of it, under one brief.
Social Media Formatting
Preparing videos for each social platform, with the right size, length, captions and compression.
Priced per project
Digital PR & Link Earning
Earning links from real publications with data, stories and expert commentary journalists want to cite, rather than buyi...
Priced per project
Technical SEO
Whether a search engine can crawl, render and understand the site.
From $3,800.00 per audit
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Website Design
Structure first, surface second.
From $4,800.00 per project
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.