Paid Search
Search advertising on Google and Microsoft Ads, from keywords and bidding to ad copy and landing pages, managed for cost per sale.
- Price
- From $2,400.00 per month
- Free trial
- A free expert review of one funnel, no card, no commitment.
Part of Paid Media. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
What Paid Search covers
5 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Google Ads Management
Running your Google Ads account day to day: keywords, bids, ads, extensions and weekly optimization against your target...
Priced per project
Microsoft Ads Management
Managing Microsoft Advertising campaigns, which reach Bing and partner sites, often at lower costs per click than Google...
Priced per project
Search Term & Negative Management
Reviewing the actual searches that trigger your ads and blocking irrelevant ones, one of the quickest ways to stop wasti...
Priced per project
Bid Strategy & Budget Planning
Choosing bidding strategies and allocating budget across campaigns based on what each one actually returns, not how much...
Priced per project
Landing Page Experience
Improving the pages search ads send people to, which raises both conversion rate and the quality score that lowers your...
Priced per project
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Paid Search Fundamentals: What Actually Works
Buying advertising against search queries, where the auction, the query match and the landing page all affect what you pay.
Digital Marketing & CROHow to Get Paid Social Advertising Right
Buying placements in social feeds, where targeting, creative and the landing experience all interact.
Digital Marketing & CROHow to Get Conversion Rate Optimization Right
Learn how to run conversion rate optimization properly: research-led hypotheses, sample sizes set before launch, segment checks, and what it means for budgets.
Paid Search vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Display & Retargeting vs Paid Search
Which you need, what each costs, and when a project wants both — display & retargeting compared with paid search.
Paid Search vs Paid Social
Which you need, what each costs, and when a project wants both — paid search compared with paid social.
Paid Search vs Shopping & Feeds
Which you need, what each costs, and when a project wants both — paid search compared with shopping & feeds.
Often combined with Paid Search
The work that usually sits either side of this one. One team handles all of it, under one brief.
Search Console Setup & Analysis
Setting up Google Search Console and reading what it shows: indexing problems, the queries that bring clicks, and pages...
Priced per project
Search Intent Analysis
Working out what searchers actually want for a query, whether information, comparison or a purchase, and shaping the pag...
Priced per project
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Social Media Formatting
Preparing videos for each social platform, with the right size, length, captions and compression.
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Related services
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