Social Media Formatting
Preparing videos for each social platform, with the right size, length, captions and compression.
- Price
- From $45.00 per finished minute
- Free trial
- A 30-second cut from your own footage, no card, no commitment.
Part of Video Fixing & Optimization. How the work runs and what it costs across the family are set out in the video editing & production guide.
What Social Media Formatting covers
17 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Square Video Creation
Reframing video into a 1:1 square format for feeds, keeping the subject centered throughout.
Priced per project
Vertical Video Editing
Editing specifically for 9:16 vertical video, reframing each shot to keep the subject in view.
Priced per project
Horizontal Video Resizing
Resizing and reframing footage for horizontal 16:9 platforms such as YouTube and LinkedIn.
Priced per project
Aspect Ratio Conversion
Reframing a widescreen video into vertical, square and 4:5 versions for each social platform.
Priced per project
Customized Thumbnails
Designing a cover image for each social video that works in profile grids as well as in feeds.
Priced per project
Text Overlay
Adding headlines, labels and key points on screen, placed inside each platform's safe area.
Priced per project
Animated Intros and Outros
Short branded openers and end cards sized for social platforms, kept short so they do not lose viewers.
Priced per project
Subtitle Integration
Adding burned-in captions sized and styled for social feeds, where most videos start playing with the sound off.
Priced per project
Highlight Reels or Shorts Creation
Turning long videos into short vertical clips for Shorts, Reels and TikTok, each built around one strong moment.
Priced per project
Customized Filters and Effects
A consistent filter and effect style for your social videos, so your content is recognizable in a feed.
Priced per project
Optimized Bitrate and Compression
Exporting with settings that survive each platform's own compression, so videos stay sharp after upload.
Priced per project
Adaptive Streaming Sizes
Encoding social and web video at several sizes and bitrates, so it plays smoothly on slow connections.
Priced per project
Brand Watermark Integration
Adding a subtle logo or watermark to social videos, placed clear of platform buttons and captions.
Priced per project
Custom Frame Sizes for Thumbnails
Exporting cover frames and thumbnails at the exact sizes each social platform uses.
Priced per project
Auto-Looping Videos
Short clips edited to loop seamlessly, suited to platforms that replay videos automatically.
Priced per project
Social Media Templates Customization
Setting up reusable social video templates for recurring formats, such as tips, quotes or announcements.
Priced per project
Platform-Specific Features Integration
Preparing videos for platform features such as chapters, end screens, cards and safe zones.
Priced per project
Rates and common questions for this work are on the Video Editing & Production page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Video Editing Workflow: The Decisions That Matter
Learn the video editing workflow stages that matter, from verified ingest and proxies to rough cut, picture lock, finishing and clean delivery.
Video Editing & ProductionA Practical Guide to Audio Loudness Standards for Video
A phased playbook for hitting audio loudness targets in video: LUFS, true peak, loudness range, and separate masters for broadcast, streaming and social.
Video Editing & ProductionColor Grading, Done Properly
Six common color grading myths, from LUT-first workflows to uncalibrated screens and unchecked SDR versions, and the practice that replaces each one.
Social Media Formatting vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Frame Rate Conversion vs Social Media Formatting
Which you need, what each costs, and when a project wants both — frame rate conversion compared with social media formatting.
Social Media Formatting vs Video Cleanup & Noise Reduction
Which you need, what each costs, and when a project wants both — social media formatting compared with video cleanup & noise reduction.
Social Media Formatting vs Video Format Conversion
Which you need, what each costs, and when a project wants both — social media formatting compared with video format conversion.
Social Media Formatting vs Video Object Removal
Which you need, what each costs, and when a project wants both — social media formatting compared with video object removal.
Social Media Formatting vs Video Resizing
Which you need, what each costs, and when a project wants both — social media formatting compared with video resizing.
Social Media Formatting vs Video Restoration
Which you need, what each costs, and when a project wants both — social media formatting compared with video restoration.
Often combined with Social Media Formatting
The work that usually sits either side of this one. One team handles all of it, under one brief.
Rendering Fixing & Optimization
Fixing slow, noisy or broken renders and optimizing scenes so they render faster without losing quality.
Priced per project
Podcast Production
You record. We do everything after that.
From $165.00 per episode
Audio Post for Video
Everything the soundtrack of a video needs after the picture is locked: dialogue cleanup, sound effects, music, the fina...
Priced per project
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Paid Media
Accounts run on evidence rather than on platform defaults.
From $2,400.00 per month
Related services
Try it free: a 30-second cut from your own footage.
No card and no commitment. If the standard is not what you need, you have lost nothing.