Rebranding
Changing a brand's name, identity or positioning and rolling the change out across every place the old brand appears.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
Part of Brand & Identity Design. How the work runs and what it costs across the family are set out in the brand & identity design guide.
What Rebranding covers
5 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Brand Audit
A review of how your current brand looks, sounds and performs across every touchpoint, identifying what to keep and what...
Priced per project
Identity Migration Plan
A step-by-step plan for moving from the old identity to the new one, including timing, owners and what happens to old st...
Priced per project
Asset Inventory & Rollout
Listing everywhere the brand appears, from signs to software, and planning the order and budget for replacing each item.
Priced per project
Domain & Search Migration
Moving to a new domain or brand name without losing search visibility, using redirects, updated listings and careful mon...
Priced per project
Internal Launch Toolkit
Materials that introduce the new brand to employees first, explaining why it changed and how to use it, before the publi...
Priced per project
Before and after
Drag the handle. Every pair is our own work.
A rebrand that had to launch in one night
Asset audit, phased rollout plan, and every template ready before the switch
Illustration, not a client job
Rebranding Financial services 8 weeks
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Rebranding: What Actually Works
Follow one illustrative rebranding project from brief to launch: the asset inventory, legal steps, redirect map, staff rollout and the traps to avoid.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignLogo Design, Done Properly
A phase-by-phase logo design playbook: map placements, design in monochrome, test at 16 pixels, build vector masters, variants, and clear-space rules.
Rebranding vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Brand Applications vs Rebranding
Which you need, what each costs, and when a project wants both — brand applications compared with rebranding.
Brand Guidelines vs Rebranding
Which you need, what each costs, and when a project wants both — brand guidelines compared with rebranding.
Brand Strategy vs Rebranding
Which you need, what each costs, and when a project wants both — brand strategy compared with rebranding.
Hire Brand Designers vs Rebranding
Which you need, what each costs, and when a project wants both — hire brand designers compared with rebranding.
Rebranding vs Visual Identity
Which you need, what each costs, and when a project wants both — rebranding compared with visual identity.
Brand & Identity Design by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and Agtech
- Auto Parts and Aftermarket
- Beauty and Cosmetics
- Construction and Contractors
- Consumer Electronics
- Dental Practices
- E-commerce and DTC Brands
- Education and E-learning
- Energy and Solar
- Events and Venues
- Fashion and Apparel
- Financial Services and Fintech
- Fitness and Wellness
- Food and Beverage
- Furniture and Home Goods
- Government and Public Sector
- Healthcare Practices
- Hotels and Hospitality
- HVAC and Home Services
- Industrial Equipment
- Insurance
- Jewelry and Watches
- Law Firms
- Logistics and Freight
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Music and Entertainment
- Nonprofits
- Pet Products
- Real Estate and Property
- Regulated Retail and Cannabis
- Restaurants and Food Service
- SaaS and Software
- Sports and Outdoor
- Staffing and Recruiting
- Toys and Games
- Travel and Tourism
Often combined with Rebranding
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.