Hire Brand Designers vs Rebranding
Which you need, what each costs, and when a project wants both — hire brand designers compared with rebranding.
Last revised
Both sit under Brand & Identity Design, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
In one line each
- Hire Brand Designers
- Brand designers working with your team by the sprint, the project or on a dedicated basis, without hiring a full creative department.
- Rebranding
- Changing a brand's name, identity or positioning and rolling the change out across every place the old brand appears.
Head to head
| Hire Brand Designers | Rebranding | |
|---|---|---|
| Starts at | From $4,200.00 per project | From $4,200.00 per project |
| Services underneath | 3 | 5 |
Pick Hire Brand Designers when
Hire Brand Designers:
- The job is specifically brand sprint engagement, which sits under this one
- The job is specifically dedicated brand team, which sits under this one
- The job is specifically hire freelance brand designer, which sits under this one
Pick Rebranding when
Rebranding:
- The job is specifically asset inventory & rollout, which sits under this one
- The job is specifically brand audit, which sits under this one
- The job is specifically domain & search migration, which sits under this one
When you need both
Verdict More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Brand & Identity Design sets that out.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Hire Brand Designers — what it is, in full, with its own pricing
- Rebranding — the same for the alternative
- Brand & Identity Design pricing — both rates side by side with the US market ranges
- Try it free — a free written review of your current identity, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
