Content Planning
An audit of what exists, a topic map of what should, and a calendar planned against real capacity rather than ambition.
- Price
- From $2,400.00 per engagement
- Turnaround
- 3–5 weeks
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
The specifics
- Starts at
- From $2,400.00 per engagement
- Typical turnaround
- 3–5 weeks
Part of Content Strategy. How the work runs and what it costs across the family are set out in the content strategy guide.
What Content Planning covers
3 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Content Audit
A page-by-page review of your existing content that shows what is working, what is outdated and what should be merged or...
4 services
Topic & Keyword Mapping
Deciding which topics and searches each page will target, so every piece has a clear purpose and pages do not compete wi...
4 services
Editorial Calendar
A schedule of what will be published, when and by whom, tied to your campaigns and your team's real capacity.
3 services
Before and after
Drag the handle. Every pair is our own work.
Nine hundred pages and no plan
Audit with a decision recorded against every page, then a topic map from real query data
Illustration, not a client job
Content Planning Healthcare 5 weeks
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Content Planning vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Content Governance vs Content Planning
Which you need, what each costs, and when a project wants both — content governance compared with content planning.
Content Localization vs Content Planning
Which you need, what each costs, and when a project wants both — content localization compared with content planning.
Content Modeling vs Content Planning
Which you need, what each costs, and when a project wants both — content modeling compared with content planning.
Content Performance vs Content Planning
Which you need, what each costs, and when a project wants both — content performance compared with content planning.
Content Planning vs Content Production
Which you need, what each costs, and when a project wants both — content planning compared with content production.
Content Strategy by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and Agtech
- Auto Parts and Aftermarket
- Beauty and Cosmetics
- Construction and Contractors
- Consumer Electronics
- Dental Practices
- E-commerce and DTC Brands
- Education and E-learning
- Energy and Solar
- Events and Venues
- Fashion and Apparel
- Financial Services and Fintech
- Fitness and Wellness
- Food and Beverage
- Furniture and Home Goods
- Government and Public Sector
- Healthcare Practices
- Hotels and Hospitality
- HVAC and Home Services
- Industrial Equipment
- Insurance
- Jewelry and Watches
- Law Firms
- Logistics and Freight
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Music and Entertainment
- Nonprofits
- Pet Products
- Real Estate and Property
- Regulated Retail and Cannabis
- Restaurants and Food Service
- SaaS and Software
- Sports and Outdoor
- Staffing and Recruiting
- Toys and Games
- Travel and Tourism
Often combined with Content Planning
The work that usually sits either side of this one. One team handles all of it, under one brief.
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Content & Authority
Publishing what only you can say.
From $750.00 per month
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Video Background Editing
Green screen, rotoscope and masking — frame by frame where it matters.
From $1.50 per frame
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.