Content Strategy for Music and Entertainment
Artist stories, release and tour content, behind-the-scenes material, and fan newsletters.
Last revised
What music and entertainment are dealing with
Release cycles, platform-specific formats, and an audience that scrolls past anything that is not immediately good. Audio mastering to platform targets, music video and visualizer content, artwork, and vertical social cuts.
At a glance
- When the work happens Release and tour cycles, with content planned in waves around each announcement.
- Who signs it off An artist manager, and often the artist, who will veto anything that does not sound like them.
The mistake to avoid
Common mistake: Posting only announcements. Fans stay engaged with stories about how the music was made and the people behind it.
The rules that apply
Using other people's music, photos or video in content needs permission, even in behind-the-scenes posts.
US music rights split between composition and recording, requiring separate sync and master licenses. Streaming platforms normalize loudness, so mastering to the target rather than as loud as possible is the technical requirement. This is a practical note, not legal advice.
What it costs
Content strategy work starts at $6,500.00 per month with us. The pricing page puts every rate next to what the US market typically charges, and a quote turns the range into one number for your volume.
Related
Other work for music and entertainment
- Audio Editing & Production for Music and entertainment
- Web Design & Development for Music and entertainment
- SEO Services for Music and entertainment
- Digital Marketing & CRO for Music and entertainment
Content strategy in other sectors
- Content Strategy for Furniture and home goods
- Content Strategy for Fashion and apparel
- Content Strategy for Jewelry and watches
- Content Strategy for Beauty and cosmetics
More on content strategy
- How the work runs, what it costs and how we check it
- A Practical Guide to Glossary Pages
- Competitor Comparison Pages, Done Properly
Trying us out
The quickest way to find out if we are any good for you is to send a couple of your own files and look at what comes back. It is free and there is no card involved. If the scope is already clear, ask for a fixed price instead.
