Content Strategy pricing

Before you ask

The questions that come up on most content strategy inquiries.

How long should a piece be?

As long as it takes to answer the question, and no longer. Length is an output, not a brief — commissioning "2,000 words" produces 2,000 words, most of which nobody reads. We brief on audience, intent, sources and what the reader should be able to do afterward. The word count falls out of that.

Who actually writes it?

A named person with relevant experience, credited on the page. Not a pseudonym, and not an unattributed house voice. That is partly an E-E-A-T consideration and mostly a trust one: a reader deciding whether to act on something wants to know who is telling them.

Do you use AI to write?

We use it where it genuinely helps — research scaffolding, first-pass outlines — and a person writes, checks and signs everything that publishes. Where output has been AI-assisted we will tell you, so your own disclosure obligations are something you can actually meet. What we will not do is ship a model's draft as a person's work.

What do we do with four hundred old posts?

Audit them and record a decision against each: keep, merge, rewrite, redirect or retire. Usually a large share should be merged into fewer, stronger pages. It is unglamorous and it is frequently worth more than anything new you could publish that quarter.

How do we keep this running without you?

Governance: who owns what, who approves, and when each page is reviewed. Plus briefs specific enough that your own writers can work from them. A content program that stops when one person leaves did not have any of that. Documenting the process is often worth more than any individual piece we write.

Is the free trial really free?

Yes. What the trial covers differs by discipline — two images, a 30-second cut of your own footage, one mastered episode, a technical review of a page you already own — and each service page says which one applies. No card, no invoice, no subscription that starts quietly afterward. It is done by the same people who would do the paid job, to the same standard, because a trial that flatters the work is useless to both of us.

How fast can you turn work around?

Most image work comes back in 6 to 24 hours. Video and 3D depend on the shot and the length, and we tell you the turnaround in the quote rather than after you have committed. If you have a deadline that cannot move, say so in the brief. We will tell you honestly whether we can hit it.

How do you price the work?

By what the job actually involves, not an average. A clipping path around a box and one around a bicycle are different amounts of work, and so are a two-minute explainer and a two-minute product film. The unit differs by discipline: per image, per finished minute, per episode, per product, per project, or monthly for retained work. Every service has a pricing page with our published rates and the US market ranges beside them, so you can sanity-check any quote including ours.