Work, not a showreel

Content Strategy: selected work

Published pieces with their sources intact, which is the part that is hard to fake.

Before: A guide nobody finished reading — A guide nobody finished reading

Restructured to the question order, sourced, named author, plain-language pass

Illustration, not a client job

Content Production Financial services 5 business days

After: A guide nobody finished reading — A guide nobody finished reading

Restructured to the question order, sourced, named author, plain-language pass

Illustration, not a client job

Content Production Financial services 5 business days

Before: Nine hundred pages and no plan — Nine hundred pages and no plan

Audit with a decision recorded against every page, then a topic map from real query data

Illustration, not a client job

Content Planning Healthcare 5 weeks

After: Nine hundred pages and no plan — Nine hundred pages and no plan

Audit with a decision recorded against every page, then a topic map from real query data

Illustration, not a client job

Content Planning Healthcare 5 weeks

Before: A translation that read like a translation — A translation that read like a translation

Rewritten for the market rather than translated, with local sources and examples

Illustration, not a client job

Content Localization SaaS 4 weeks

After: A translation that read like a translation — A translation that read like a translation

Rewritten for the market rather than translated, with local sources and examples

Illustration, not a client job

Content Localization SaaS 4 weeks

Work inside Content Strategy

Content Planning
Content Production
Content Governance
Content Modeling
Content Localization
Content Performance

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