Skip to content
Content Strategy

A Practical Guide to Glossary Pages

Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages.

Dana Whitfield Founder & Strategy Director 2 min read 21 views
A Practical Guide to Glossary Pages

Why does it matter?

Glossaries help newcomers understand a field and support consistent terminology, but thin definition pages at scale add little value.

What are the numbers?

  • Formats a single page, alphabetical sections or individual term pages
  • Markup HTML definition lists or DefinedTerm structured data
  • Consistency definitions should match product and help content
  • Value definitions should add explanation beyond a dictionary

What should I do?

  1. Define terms your audience actually searches for
  2. Link terms from articles where they appear
  3. Use examples to explain meaning
  4. Keep definitions consistent with product copy
  5. Review definitions as the field changes
What to do and what to avoid with glossary pages, side by side
Good practice against the usual mistakes, from the sources listed below.

What should I avoid?

Avoid:

  • Hundreds of one-line definition pages
  • Definitions copied from other sites
  • Circular definitions
  • Glossaries nobody maintains

When should I get help?

Short answer Bring in help when building a large glossary or knowledge hub.

Where this comes from

The figures and practices above come from the sources listed.

Working on something like this?

We take on Content Strategy work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.

Where to go next

Spotted something wrong? Report an error on this page. We correct on the page and say what changed.

All services

The work behind this article, and what it costs.

Dana Whitfield

Fifteen years across editorial, product and brand. Writes mostly about positioning, content systems and the decisions that get made before anyone opens a design tool.

Keep reading

More in Content Strategy