SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can realistically compete.
- Price
- From $750.00 per month
- Free trial
- A free crawl and findings on up to 100 URLs, no card, no commitment.
What to send us
Your business goals, target customers, current content and its performance, competitors, and the capacity your team has to write and review content.
What you get back
A content strategy listing topics to create, pages to update or consolidate, priorities based on demand and competition, and a publishing plan your team can realistically keep.
What to check before you sign off
Check the strategy against your real capacity. A plan that requires more content than your team can produce at high quality will lead to thin pages.
Part of Content & Authority. How the work runs and what it costs across the family are set out in the SEO services guide.
Rates and common questions for this work are on the SEO Services page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Canonicalization and Duplicate Content Right
Follow an illustrative retailer project from audit to handover and learn how redirects, canonical tags, sitemaps and links work together to fix duplicate URLs.
SEO ServicesA Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on.
SEO ServicesContent Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library.
Often combined with SEO Content Strategy
The work that usually sits either side of this one. One team handles all of it, under one brief.
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.45 per word
Content Update Retainers
A monthly allowance of hours for content changes, new pages and small updates, without raising a new quote each time.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Related services
Try it free: a free crawl and findings on up to 100 URLs.
No card and no commitment. If the standard is not what you need, you have lost nothing.