Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material without a mess of duplicate tags.
- Price
- From $6,500.00 per month
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your current categories and tags, examples of how content is organized and searched, and your analytics or site search data.
What you get back
A taxonomy with categories, tags, definitions and rules for applying them, plus a mapping from existing tags to the new structure.
What to check before you sign off
Ask two editors to tag the same five items. If their tags differ, the definitions or rules need to be clearer.
Part of Content Modeling. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Taxonomy & Tagging Design
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.