Structured Content for Reuse
Breaking content into reusable pieces, such as product specs or legal notices, so one update appears everywhere it is used.
- Price
- From $6,500.00 per month
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Examples of content that is copied between pages or channels, such as product specifications, disclaimers and addresses, and your CMS's reuse capabilities.
What you get back
A reuse model identifying shared content components, how they are stored and referenced, and guidance for editors on updating them.
What to check before you sign off
Update one reused component and check every place it appears. The benefit of reuse depends on one change reaching every page correctly.
Part of Content Modeling. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Structured Content for Reuse
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.