Migration Mapping
Mapping every piece of content from an old system to a new one, field by field, so nothing is lost or garbled when you switch platforms.
- Price
- From $6,500.00 per month
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Access to the old and new systems, exports or samples of all content types, and a list of content that should not be migrated.
What you get back
A mapping document showing where each old field goes in the new system, transformation rules, content to be cleaned or dropped, and a test plan.
What to check before you sign off
Run a test migration on a sample and compare items side by side. Formatting, links, images and special characters are where migrated content usually breaks.
Part of Content Modeling. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Migration Mapping
The work that usually sits either side of this one. One team handles all of it, under one brief.
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Content & Authority
Publishing what only you can say.
From $750.00 per month
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Attribution Modeling
Working out which channels and touchpoints actually contribute to sales, comparing models so budget is not moved on the...
Priced per project
Identity Migration Plan
A step-by-step plan for moving from the old identity to the new one, including timing, owners and what happens to old st...
Priced per project
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.