Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message arrives at the right time.
- Price
- From $2,400.00 per month
- Free trial
- A free expert review of one funnel, no card, no commitment.
Part of Lifecycle & Email Marketing. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
What Automation & Flow Design covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Welcome & Onboarding Flows
The first emails a new subscriber or customer receives, introducing your brand and guiding them to a first purchase or f...
Priced per project
Abandoned Cart Flows
A short series of emails reminding shoppers what they left in their cart, timed and written to recover sales without nag...
Priced per project
Win-Back & Re-Engagement
Emails aimed at lapsed customers and inactive subscribers, with a clear reason to return, and removal of those who never...
Priced per project
Post-Purchase Flows
Emails after a purchase that confirm the order, help customers use the product and invite reviews and repeat purchases.
Priced per project
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
A Practical Guide to Marketing Automation
Triggered sequences that respond to what a person does rather than to a calendar.
Digital Marketing & CROEmail Marketing Compliance, Done Properly
Sending marketing email within the consent, identification and unsubscribe rules that apply.
Digital Marketing & CROEmail Deliverability: What Actually Works
Getting email into inboxes rather than spam folders or nowhere at all.
Automation & Flow Design vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Automation & Flow Design vs Deliverability & Authentication
Which you need, what each costs, and when a project wants both — automation & flow design compared with deliverability & authentication.
Automation & Flow Design vs Email Strategy
Which you need, what each costs, and when a project wants both — automation & flow design compared with email strategy.
Automation & Flow Design vs Email Template Development
Which you need, what each costs, and when a project wants both — automation & flow design compared with email template development.
Automation & Flow Design vs List Hygiene & Segmentation
Which you need, what each costs, and when a project wants both — automation & flow design compared with list hygiene & segmentation.
Automation & Flow Design vs Newsletter Production
Which you need, what each costs, and when a project wants both — automation & flow design compared with newsletter production.
Often combined with Automation & Flow Design
The work that usually sits either side of this one. One team handles all of it, under one brief.
Email Template Design
Branded email templates designed to render correctly in the major email clients and to work well on phones.
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Digital PR & Link Earning
Earning links from real publications with data, stories and expert commentary journalists want to cite, rather than buyi...
Priced per project
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Technical SEO
Whether a search engine can crawl, render and understand the site.
From $3,800.00 per audit
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.