Search Term & Negative Management
Reviewing the actual searches that trigger your ads and blocking irrelevant ones, one of the quickest ways to stop wasting search budget.
- Price
- From $2,400.00 per month
- Free trial
- A free expert review of one funnel, no card, no commitment.
What to send us
Access to your search ad accounts, product or service information, and examples of irrelevant searches you already know about.
What you get back
Regular search term reviews, negative keyword lists and account structure changes that stop ads appearing for irrelevant searches.
What to check before you sign off
Check negative keywords before adding them widely. An overly broad negative can block searches from people who are ready to buy.
Part of Paid Search. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Paid Search Fundamentals: What Actually Works
Buying advertising against search queries, where the auction, the query match and the landing page all affect what you pay.
Digital Marketing & CROHow to Get Paid Social Advertising Right
Buying placements in social feeds, where targeting, creative and the landing experience all interact.
Digital Marketing & CROHow to Get Conversion Rate Optimization Right
Learn how to run conversion rate optimization properly: research-led hypotheses, sample sizes set before launch, segment checks, and what it means for budgets.
Often combined with Search Term & Negative Management
The work that usually sits either side of this one. One team handles all of it, under one brief.
Search Console Setup & Analysis
Setting up Google Search Console and reading what it shows: indexing problems, the queries that bring clicks, and pages...
Priced per project
Search Intent Analysis
Working out what searchers actually want for a query, whether information, comparison or a purchase, and shaping the pag...
Priced per project
Translation Management
Organizing translation across languages and vendors with glossaries, translation memory and review steps, so updates rea...
Priced per project
Terminology Management
A controlled list of the terms your organization uses, with preferred spellings and definitions, so products and concept...
Priced per project
Social Media Formatting
Preparing videos for each social platform, with the right size, length, captions and compression.
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.