Lifecycle & Email Marketing vs Paid Media
Which you need, what each costs, and when a project wants both — lifecycle & email marketing compared with paid media.
Last revised
Both sit under Digital Marketing & CRO, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
The quick verdict
In short More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Digital Marketing & CRO sets that out.
Side by side
| Lifecycle & Email Marketing | Paid Media | |
|---|---|---|
| Starts at | From $2,400.00 per month | From $2,400.00 per month |
| Typical turnaround | — | Ongoing |
| Services underneath | 6 | 4 |
Choose Lifecycle & Email Marketing if
- Budget is the binding constraint: this starts at $2,400.00 per month against $2,400.00 per month for paid media
- The job is specifically automation & flow design, which sits under this one
- The job is specifically deliverability & authentication, which sits under this one
- The job is specifically email strategy, which sits under this one
Choose Paid Media if
- Budget is the binding constraint: this starts at $2,400.00 per month against $2,400.00 per month for lifecycle & email marketing
- The job is specifically display & retargeting, which sits under this one
- The job is specifically paid search, which sits under this one
- The job is specifically paid social, which sits under this one
What each one is
- Lifecycle & Email Marketing Email and lifecycle messaging that brings customers back, from welcome and cart reminders to newsletters, built on clean lists and good deliverability.
- Paid Media Search, social, shopping and display managed against reconciled conversion data rather than platform-reported numbers that nobody has checked against orders.
Questions we get on this specific choice
Is one of them cheaper?
Lifecycle & Email Marketing starts at $2,400.00 per month and paid media at $2,400.00 per month. Complexity and volume move both, and the cheaper unit is not always the cheaper job.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Lifecycle & Email Marketing — what it is, in full, with its own pricing
- Paid Media — the same for the alternative
- Digital Marketing & CRO pricing — both rates side by side with the US market ranges
- Try it free — a free expert review of one funnel, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
