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Branded and Non-Branded Search: What Actually Works
Separating searches that include a company's name from those that do not, so SEO performance reflects new demand rather than people already looking for the bran...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
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How to Get Google Business Profile Categories and Attributes Right
The primary and secondary categories, services and attributes on a Google Business Profile that describe what a business does and offers. At a glance Primary ca...
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Service-Area Businesses: The Decisions That Matter
Businesses that serve customers at their location, such as plumbers or cleaners, and how they should set up their Google Business Profile and website. What is a...
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A Practical Guide to Crawl Traps in Filtered Navigation
The crawling and indexing problems created by filter and sort combinations on category pages. The key figures URL explosion each filter combination can create a...
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Search Console API and Bulk Export, Done Properly
Getting Search Console data programmatically, through the API or the bulk data export to BigQuery. Where most projects go wrong The usual mistakes: Relying on t...
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How to Get FAQ and HowTo Rich Results Right
Structured data for questions and step-by-step instructions, and the changes Google has made to how they appear. Why does it matter? Google reduced FAQ rich res...
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How to Get Sitelinks and the Search Box Right
The extra links Google shows under a result, and the search box feature that was once controlled by markup. At a glance Automatic Google generates sitelinks fro...
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A Practical Guide to Course Structured Data
Markup that describes educational courses, including provider, description and delivery details. What is at stake Course markup can qualify content for educatio...
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A Practical Guide to Knowledge Panels and Entities
The information boxes search engines show about organizations, people and things, drawn from entity understanding. The key figures Entities search engines model...
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The Disavow Tool: The Decisions That Matter
Google's tool for telling the search engine to ignore specific links pointing at a site. Where most projects go wrong The usual mistakes: Routine monthly disavo...
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A Practical Guide to Expired Domain Abuse
Buying expired domains to reuse their past reputation for unrelated content, which Google treats as spam. Why does it matter? It is a common tactic sold as a sh...
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A Practical Guide to Site Reputation Abuse
Publishing third-party content on a strong domain mainly to exploit its ranking signals, sometimes called parasite SEO. At a glance Policy Google's spam policie...
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