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Restaurant SEO: The Decisions That Matter
Search optimization for restaurants, where local search and menus drive most discovery. The key figures Local results restaurants compete primarily in local sea...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
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Hotel and Travel SEO: What Actually Works
Search optimization for accommodation and travel businesses competing against large platforms. Where most projects go wrong The usual mistakes: Competing head-o...
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How to Get Education SEO Right
Search optimization for schools, colleges and training providers. Why does it matter? Course searches happen in seasonal cycles, and program pages compete again...
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Nonprofit SEO, Done Properly
Search optimization for charities and nonprofits, covering donations, services and awareness content. At a glance Mixed goals donations, services and awareness...
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SaaS SEO: What Actually Works
Search optimization for software products, spanning feature pages, comparisons, documentation and integrations. What is at stake Software buyers search in many...
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Manufacturing SEO: The Decisions That Matter
Search optimization for manufacturers and industrial suppliers, where buyers search by specification and part. The key figures Specification search buyers searc...
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A Practical Guide to Automotive Dealer SEO
Search optimization for dealerships, covering inventory, service departments and local visibility. Where most projects go wrong The usual mistakes: Sold vehicle...
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Home Services SEO: What Actually Works
Search optimization for trades and home service businesses such as plumbers, electricians and cleaners. Why does it matter? These businesses live on local, urge...
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How to Get Franchise SEO Right
Search optimization across a franchise network, balancing national brand pages with local franchisee sites. At a glance Duplication franchisees often publish ne...
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Insurance SEO: What Actually Works
Search optimization for insurers, agencies and comparison sites. What is at stake Insurance search is dominated by large comparison sites, so specificity and lo...
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Marketplace SEO: What Actually Works
Search optimization for platforms hosting many sellers or listings, where scale and quality control collide. The key figures Scale listings and filter combinati...
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A Practical Guide to Healthcare Directory Listings
Provider listings on health directories, insurance networks and mapping services. Where most projects go wrong The usual mistakes: Outdated clinician listings I...
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