Google News Visibility: What Actually Works
How articles appear in Google News and news features in Search, which are generated automatically from content that meets Google's news policies.
Samir Haddad
The key figures
- Inclusion
- automatic; there is no application to appear in Google News
- Publisher Center
- used to manage publication details and branding
- Transparency
- clear dates, bylines, author information and contact details
- Policies
- Google News content policies apply in addition to spam policies
Why this is worth getting right
News visibility can drive significant traffic for publishers, and it depends on transparency, originality and following Google's news content policies.
Do this, not that
Do
- Show clear bylines, dates and author information
- Publish original reporting
- Keep a clear corrections and editorial policy
- Use article structured data
- Maintain a publication profile in Publisher Center
Don’t
- Updating dates without meaningful changes
- Rewritten news from other outlets with no added value
- Hiding ownership or contact information
- Sensational headlines that misrepresent articles
When to bring in help
Our advice Bring in help when a news site is not appearing in news features, or when building editorial transparency pages.
Where this comes from
- Google Search Central — Google News content policies
- Google Search Central — Article structured data
The figures and practices above come from the sources listed.
Working on something like this?
We take on SEO Services work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
