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Google Spam Policies: The Decisions That Matter
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
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Title Links and Meta Descriptions, Done Properly
The clickable headline Google shows for a result, usually taken from the page's title element, and the snippet text beneath it, which may come from the meta des...
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Pagination and Infinite Scroll, Done Properly
How a long list of items, such as products or articles, is split across several URLs or loaded progressively as a visitor scrolls or clicks to see more. Why doe...
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A Practical Guide to AI Features in Search
Generated summaries and conversational answers shown in search results, such as Google's AI Overviews and AI Mode, which link to web pages as their sources. At...
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A Practical Guide to IndexNow and Bing Webmaster Tools
Bing Webmaster Tools is Microsoft's reporting and submission service for Bing, and IndexNow is an open protocol a site uses to notify participating search engin...
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Sponsored, UGC and Nofollow Links: When to Use Each
The rel values that tell search engines how to treat a link: sponsored for paid placements, ugc for user-generated content, and nofollow for links you do not wa...
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Article Structured Data, Done Properly
Schema.org markup for news articles, blog posts and other written content that tells search engines the headline, images, dates and authors of a page. Where mos...
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A Practical Guide to Breadcrumb Structured Data
Markup that describes a page's position in the site hierarchy, which Google can show as a breadcrumb trail in search results in place of the raw URL. Why does i...
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How to Get Event Structured Data Right
Markup describing an event, such as a concert, class, conference or webinar, including its date, location, status and ticket information. At a glance Type Event...
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How to Get Job Posting Structured Data Right
Markup for job listings that makes them eligible to appear in Google's job search experience, with title, location, salary and application details. What is at s...
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How to Get Local Business Structured Data Right
Markup that describes a local business, including its name, address, phone number, opening hours and business type. The key figures Type LocalBusiness or a more...
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Organization Structured Data: The Decisions That Matter
Markup on a homepage or about page that describes the organization behind a site, including its name, logo, contact details and official profiles. Where most pr...
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