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On-Page Optimization: The Decisions That Matter
On-page optimization is the work of making each page on a website clearly describe what it is about: its title element, its headings, the structure of its conte...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
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XML Sitemaps, Done Properly
XML sitemaps are among the oldest and least glamorous tools in technical SEO, and also among the most misunderstood. A sitemap is a machine-readable list of the...
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Robots.txt and Crawl Control: The Decisions That Matter
Robots.txt and crawl control are the set of decisions that govern which URLs search engine crawlers may request on your site, and separately, which of those URL...
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How to Get Canonicalization and Duplicate Content Right
Canonicalisation and duplicate content come down to one question: when the same page, or nearly the same page, can be reached at several web addresses, which ad...
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A Practical Guide to Internal Linking
Internal linking is the set of links between pages on your own website: the menus, breadcrumbs, category listings and, most importantly, the links written into...
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Link Building and Digital PR, Done Properly
Earning links from other sites, through work worth citing rather than through schemes that manufacture them. The key figures Link spam policy search engines pub...
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Local SEO, Done Properly
Optimizing for searches with local intent, where proximity and the business profile matter as much as the website. Where most projects go wrong The usual mistak...
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A Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on. Wh...
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Content Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library. At a glance Options update, consolidate, redirect, noindex or delete Co...
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A Practical Guide to Search Console
The reporting tool that shows how a search engine sees your site: queries, coverage, enhancements and errors. What is at stake It is the only source of first-pa...
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Core Updates and Ranking Volatility: The Decisions That Matter
The broad changes search engines make to their ranking systems, and the movement they cause across many sites at once. The key figures Announcement core updates...
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How to Get International SEO Right
International SEO is the work of serving each language and market the right content, at the right URL, with the right signals, so that search engines show a Fre...
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