Content Strategy
Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. What is at stake Lead magnets bu...
Tagged #Guides
2013 articles with this tag
Content Strategy
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. The key figures Caption...
Content Strategy
Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Where mos...
Content Strategy
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Why does it matter? Glossaries help newcomer...
Content Strategy
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. At a glance FTC standard comparative...
Content Strategy
Author Bios and Bylines: The Decisions That Matter
Information about who wrote a piece of content, including their name, role, relevant experience and a link to a profile page. What is at stake Clear authorship...
Content Strategy
A Practical Guide to Fact-Checking Process
Checking the facts, figures, names, quotes and claims in content against reliable sources before publication. The key figures What to check names, numbers, date...
Content Strategy
Citing Sources in Web Content, Done Properly
Linking to and naming the sources behind claims, data and quotes, so readers can verify them and understand where information comes from. Where most projects go...
Content Strategy
Corrections and Editorial Policies: The Decisions That Matter
Published policies explaining how an organization produces, reviews and corrects content, and how readers can report errors. Why does it matter? Transparent pol...
Content Strategy
A Practical Guide to Sponsored and Native Content
Paid content that is published in the style of editorial content, such as sponsored articles, advertorials and branded content. At a glance FTC guidance native...
Content Strategy
A Practical Guide to Evergreen Versus Timely Content
The balance between content that stays useful for a long time, such as guides and definitions, and content tied to news, trends or events. What is at stake Ever...
Content Strategy
Headline Writing: What Actually Works
Writing headlines and titles that tell readers accurately what a piece of content offers and make them want to read it. The key figures Scanning readers often r...
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