2013 articles with this tag
Deciding whether a business should publish regularly, about what, and to what end. The key figures Frequency no published standard exists; consistency matters m...
Content that helps people use a product or resolve a problem without contacting support. Where most projects go wrong The usual mistakes: Documentation organize...
Content sent directly to a list of people who asked for it, outside the reach of any platform's algorithm. Why does it matter? It is the only channel a business...
Writing and structuring content so it works for readers using assistive technology, and for everyone else. At a glance Headings must be sequential and describe...
Moving content to a new platform or structure without losing it, breaking it, or losing its search value. What is at stake Migration is where content libraries...
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Why doe...
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. What is at stake Search en...
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Where...
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. At a glance T...
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