2013 articles with this tag
Managing the relationship and files between designers and commercial printers. The key figures Specifications stock, finish, size and quantity define the job Pr...
Maintaining guidelines as the brand grows into new channels and formats. Where most projects go wrong The usual mistakes: Guidelines frozen at launch PDF versio...
Checking identity concepts against practical and audience criteria before choosing one. Why does it matter? Logos are judged in tiny sizes, in one color and in...
Introducing a new product line or division brand within an existing brand family. At a glance Architecture the relationship to the parent brand must be defined...
Choosing typefaces that work together across headings, body text and interface use. What is at stake Type pairing carries a large share of brand personality, an...
Checking whether written brand voice guidelines actually change how people write. The key figures Examples before and after rewrites teach faster than adjective...
Using generative tools to produce logos, illustrations and brand imagery. Where most projects go wrong The usual mistakes: Core identity generated and used unch...
Choosing an agency, studio or freelancer to develop a brand identity. Why does it matter? Brand projects are judgment-heavy, and the selection process should te...
Building a workable brand identity when resources are limited. At a glance Scope fewer elements are easier to apply consistently Fonts quality open-source typef...
Judging whether a brand needs a refresh, a full rebrand or simply better application. What is at stake Many brands are rebranded when the real problem was incon...
Content strategy fundamentals are the decisions a business makes about its content before anyone writes a word: what content it needs, who that content is for,...
Editorial calendars are plans that record what will be published, when, by whom, and why. That sounds like a spreadsheet with dates in it, and many teams build...
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