Brand & Identity Design
Founder Personal Brands, Done Properly
The public profile of a founder or executive, and how it relates to the company brand. What is at stake Founder visibility can build a business quickly, but tyi...
Tagged #Guides
2013 articles with this tag
Brand & Identity Design
Reputation and Crisis Communications: The Decisions That Matter
How a brand prepares for and responds to incidents such as outages, recalls, complaints or negative coverage. The key figures Holding statements prepared statem...
Brand & Identity Design
Retiring a Brand: The Decisions That Matter
Withdrawing a brand name from the market, whether after consolidation, poor performance or a strategy change. Where most projects go wrong The usual mistakes: S...
Brand & Identity Design
A Practical Guide to Brand Transition After Acquisition
Moving an acquired business onto the buyer's brand, or keeping it as a separate brand. Why does it matter? Rebranding too fast loses recognition, while waiting...
Brand & Identity Design
Design Patents: The Decisions That Matter
Protection for the ornamental appearance of a product, rather than how it works. At a glance Scope design patents cover ornamental appearance, not function Term...
Brand & Identity Design
How to Get Recycling Symbols on Packaging Right
The recycling claims and symbols printed on packaging, and the rules governing them. What is at stake Recyclability claims are regulated, and misleading symbols...
Brand & Identity Design
California Proposition 65 Warnings: What Actually Works
California's requirement to warn about exposure to listed chemicals, which affects packaging and websites selling into the state. The key figures Listed chemica...
Brand & Identity Design
A Practical Guide to Bilingual Packaging
Packaging that carries information in two or more languages, common for North American and export markets. Where most projects go wrong The usual mistakes: Shri...
Brand & Identity Design
Presentation Template Design, Done Properly
Branded slide templates that teams use for sales, reports and internal decks. Why does it matter? Presentations are often a brand's most-used asset, and bad tem...
Brand & Identity Design
Brand Training and Onboarding, Done Properly
Teaching employees and partners how to use the brand, beyond handing over a guidelines document. At a glance Onboarding new staff need brand context early Pract...
Brand & Identity Design
Sponsorship Branding: The Decisions That Matter
How a brand appears in sponsorships, from event signage and kit to digital assets and announcements. What is at stake Sponsorship exposure is governed by contra...
Brand & Identity Design
How to Get Certification Badges and Trust Marks Right
Seals, badges and certification marks displayed on packaging and websites to signal quality, security or compliance. The key figures Endorsement guides the FTC...
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