2013 articles with this tag
Brand rules for charts and graphs, including color palettes, typography and labeling. Why does it matter? Consistent charts build trust and readability, while i...
Using QR codes on packaging, posters and printed materials to link to digital content. At a glance Standard QR codes are defined by ISO /IEC 18004 Quiet zone a...
Registering a doing business as name when a business operates under a name different from its legal name. What is at stake Many states and localities require DB...
Presenting a business name correctly on Google Business Profile according to Google's guidelines. The key figures Real-world name the name should match signage,...
Placing UPC and other GS1 barcodes on product packaging so retailers can scan and track products. Where most projects go wrong The usual mistakes: Buying barcod...
Rules for claiming products are made in the United States on packaging, labels and marketing. Why does it matter? The FTC enforces a strict standard for Made in...
Print effects such as foil stamping, embossing, debossing and spot UV that add texture and shine to brand materials. At a glance Foil stamping applies metallic...
Rebuilding old logos that exist only as low-resolution images or aging print files into clean, scalable vector artwork. What is at stake Many established busine...
Designing exhibition stands, from small pop-up displays to custom builds, within venue rules and accessibility requirements. The key figures Sight lines key mes...
Clothing that carries a brand for staff, from polo shirts to technical workwear. Where most projects go wrong The usual mistakes: Prints that crack after washin...
Contracts that let another business use your brand on their products or services. Why does it matter? Licensing extends a brand into new categories, but tradema...
The brand rules franchisees must follow, covering signage, uniforms, marketing and customer experience. At a glance Franchise Rule the FTC requires franchisors...
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