2013 articles with this tag
Brand standards dealerships must follow as part of manufacturer agreements, covering signage, showrooms and marketing. At a glance Manufacturer standards cover...
Branding for brokerages and agents, including how licensing information appears in marketing. What is at stake Real estate advertising rules require brokerage i...
Branding for agencies and brokers, including how carrier relationships and licensing are represented. The key figures Licensing agencies and producers are licen...
Brand identity for restaurants and food businesses, spanning menus, packaging, signage and delivery. Where most projects go wrong The usual mistakes: Menus that...
Brand identity for gyms and studios, covering signage, class schedules, apparel and member communications. Why does it matter? Fitness brands make health-adjace...
The brand rules hotels follow, particularly within chains and franchise systems. At a glance Property variation buildings differ while the brand must feel consi...
Identity for teams and clubs, including uniforms, mascots and licensed merchandise. What is at stake Team brands generate merchandise revenue, which makes trade...
Identity for towns, districts and destinations, used by councils, tourism boards and local businesses. The key figures Shared use local businesses and groups us...
How identity concepts are shown to clients and stakeholders for decision rather than opinion. Where most projects go wrong The usual mistakes: Logo slides with...
Sequencing the change from an old identity to a new one across every touchpoint. Why does it matter? Rollouts touch signage, systems, packaging and documents, a...
Introducing a new or refreshed identity to employees before and during the external launch. At a glance Sequence employees should hear before the public Underst...
Delivering final identity files, guidelines and source materials at the end of a branding project. What is at stake Incomplete handovers leave clients unable to...
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