Brand Asset Handover: The Decisions That Matter
Delivering final identity files, guidelines and source materials at the end of a branding project.
Priya Raghunathan
What is at stake
Incomplete handovers leave clients unable to produce materials without returning to the designer.
The playbook
- Deliver source and export formats
- Document font licensing requirements
- Organize files in a clear structure
- Include guidelines with the assets
- Confirm the client can open everything
Where it goes wrong
Avoid:
- Only exported files delivered
- Fonts supplied against license terms
- Files with no folder structure
- Handover without checking client software
The numbers behind it
| Measure | Figure |
|---|---|
| Source files | editable originals matter as much as exports |
| Formats | print and digital need different file types |
| Fonts | licenses may not transfer with the files |
| Documentation | guidelines explain correct use |
Getting outside help
When to hand it over: Bring in help when brand projects change hands.
Where this comes from
- Adobe Help Center — Adobe Fonts licensing
- Figma Help Center — Guide to libraries
The figures and practices above come from the sources listed.
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Where to go next
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