Master Brand Strategy
One strong brand covering all products, with descriptive product names underneath, which concentrates marketing spend and recognition.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your current products and sub-brands, how customers refer to them, and your plans for new products. Any sales or research data about brand recognition is useful.
What you get back
A master brand structure showing how products are named and presented under one brand, with rules for new products and a plan for retiring existing sub-brands.
What to check before you sign off
Test the product naming with customers or sales teams. Descriptive product names should make it easier to understand what you sell, not harder.
Part of Brand Architecture. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignBrand Guidelines: The Decisions That Matter
Learn which brand guidelines decisions matter most: color for every process, accessible pairings, misuse examples, format, asset delivery and ownership.
Brand & Identity DesignA Practical Guide to Brand Applications and Collateral
Learn how to commission brand applications and collateral: what to ask suppliers, what drives cost, how to compare quotes and how to judge the final result.
Often combined with Master Brand Strategy
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Archive & Backup Strategy
A plan for storing original files and finished images safely, with backups in more than one place and a retention policy...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.