Brand Architecture
Organizing how a company's brands, sub-brands and products relate to each other, so customers understand the family and new products have a place.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
Part of Brand Positioning. How the work runs and what it costs across the family are set out in the brand & identity design guide.
What Brand Architecture covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Master Brand Strategy
One strong brand covering all products, with descriptive product names underneath, which concentrates marketing spend an...
Priced per project
Endorsed Sub-Brands
Sub-brands with their own identity that carry the parent brand's endorsement, balancing independence with the trust of t...
Priced per project
House of Brands
A portfolio of separate brands with little visible connection to the parent, suited to companies selling to very differe...
Priced per project
Portfolio Rationalization
Reviewing a crowded brand portfolio and deciding which brands to keep, merge or retire, usually after acquisitions.
Priced per project
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignBrand Guidelines: The Decisions That Matter
Learn which brand guidelines decisions matter most: color for every process, accessible pairings, misuse examples, format, asset delivery and ownership.
Brand & Identity DesignA Practical Guide to Brand Applications and Collateral
Learn how to commission brand applications and collateral: what to ask suppliers, what drives cost, how to compare quotes and how to judge the final result.
Often combined with Brand Architecture
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Archive & Backup Strategy
A plan for storing original files and finished images safely, with backups in more than one place and a retention policy...
Priced per project
Related services
Try it free: a free written review of your current identity.
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