Category & Competitor Analysis
A review of how competitors present themselves, showing the clichés of your category and the space left open for a different position.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your main competitors and the ones you worry about most, your category, and any materials you have collected, such as competitors' websites, ads and sales documents.
What you get back
A review of how competitors position themselves, with the common claims and visual habits in your category and the opportunities for a distinct position.
What to check before you sign off
Look at the category clichés section. If your current messaging uses the same claims, customers will struggle to tell you apart from competitors.
Part of Brand Positioning. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignA Practical Guide to Brand Applications and Collateral
Learn how to commission brand applications and collateral: what to ask suppliers, what drives cost, how to compare quotes and how to judge the final result.
Brand & Identity DesignBrand Voice and Tone: The Decisions That Matter
Diagnose and fix the most common brand voice and tone problems, from adjective-only guides and tone-deaf error messages to terminology drift and jargon.
Often combined with Category & Competitor Analysis
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Try it free: a free written review of your current identity.
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