Brand & Identity Design
How Much Does Logo Design Cost?
In the US, logo design cost for a professional mark with color, type, basic guidelines and usable files typically falls between $2,500 – $12,000, while a full i...
Category · 149 articles
Brand & Identity Design
Positioning, naming, identity systems and the guidelines that keep them intact.
Brand & Identity Design
What Is Included in a Brand Style Guide?
A brand style guide is the document, or increasingly the small website, that tells everyone who touches your brand how to use it: which logo file goes where, wh...
Brand & Identity Design
Freelance Designer vs Branding Agency: How to Decide
Sooner or later, most growing companies face the same fork: hire a talented freelance designer to create or refresh the brand, or commission a branding agency t...
Brand & Identity Design
How Long Does a Rebrand Take?
How long does a rebrand take? For a focused identity update, our published turnaround is 3–4 weeks; for a full identity system running from positioning to guide...
Brand & Identity Design
What Is Included in a Brand Naming Project?
A brand naming project is the structured process of finding a name for a company, product, service or sub-brand that says the right thing, works in every place...
Brand & Identity Design
How Much Does Brand Strategy Cost?
Brand strategy cost in the US depends on how much strategy you actually need. When positioning is delivered as part of a full identity system, typical US market...
Brand & Identity Design
How Much Does Rebranding Cost?
Short answer: in the US market, rebranding cost typically runs from $2,500 – $12,000 for a new logo and essentials, $12,000 – $60,000 for a full identity system...
Brand & Identity Design
How Long Does Brand Naming Take?
How long does brand naming take? A professional naming project, from generation through shortlisting to a preliminary trademark screen, typically runs 4–8 weeks...
Brand & Identity Design
How Much Does Brand Naming Cost?
Brand naming cost depends on what is included, but a professional naming project with generation, shortlisting and a preliminary USPTO search starts from $6,500...
Brand & Identity Design
How Much Does a Brand Style Guide Cost?
The short answer on brand style guide cost: in the US market, basic guidelines usually come bundled with logo and essentials work in the $2,500 – $12,000 range,...
Brand & Identity Design
How Much Does a Brand Refresh Cost?
The short answer on brand refresh cost: a refresh that updates your mark, color, type and basic guidelines usually sits in the typical US market range for logo...
Brand & Identity Design
How Long Does a Brand Identity Project Take?
How long does a brand identity take? For our published packages, identity essentials (mark, color, type and a short set of rules) has a turnaround of 3–4 weeks,...
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What we do about this
All servicesThe work behind this topic, and what it costs.
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Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any desig...
From $4,200.00 per project
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Visual Identity
Designed in monochrome first, because color can only help afterward.
From $1,400.00 per project
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Brand Guidelines
Rules with the assets attached, so the right file is the easy file.
From $1,200.00 per project
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Brand Applications
Applying your identity to everything people actually see and hold, from stationery and templates...
From $4,200.00 per project
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Rebranding
Changing a brand's name, identity or positioning and rolling the change out across every place t...
From $4,200.00 per project
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Hire Brand Designers
Brand designers working with your team by the sprint, the project or on a dedicated basis, witho...
From $4,200.00 per project
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Brand & Identity Design
A point of view, and the system that keeps it intact.
From $4,200.00 per project