Category · 149 articles
Positioning, naming, identity systems and the guidelines that keep them intact.
The recycling claims and symbols printed on packaging, and the rules governing them. What is at stake Recyclability claims are regulated, and misleading symbols...
California's requirement to warn about exposure to listed chemicals, which affects packaging and websites selling into the state. The key figures Listed chemica...
Packaging that carries information in two or more languages, common for North American and export markets. Where most projects go wrong The usual mistakes: Shri...
Branded slide templates that teams use for sales, reports and internal decks. Why does it matter? Presentations are often a brand's most-used asset, and bad tem...
Teaching employees and partners how to use the brand, beyond handing over a guidelines document. At a glance Onboarding new staff need brand context early Pract...
How a brand appears in sponsorships, from event signage and kit to digital assets and announcements. What is at stake Sponsorship exposure is governed by contra...
Seals, badges and certification marks displayed on packaging and websites to signal quality, security or compliance. The key figures Endorsement guides the FTC...
Federal requirements for what consumer product packaging must state, including contents, quantity and who makes it. Where most projects go wrong The usual mista...
Where and how a brand appears on physical products, from molded logos to labels and etching. Why does it matter? Placement affects both brand visibility and man...
The local rules that govern exterior signs, including size, height, illumination and permits. At a glance Permits most jurisdictions require permits for exterio...
Branded templates for proposals, quotations and statements of work that sales teams reuse. What is at stake Proposals are often the most commercially important...
Brand and marketing materials for healthcare providers, where privacy and advertising rules shape what can be shown. The key figures Patient information identif...
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The work behind this topic, and what it costs.
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any desig...
From $4,200.00 per project
Visual Identity
Designed in monochrome first, because color can only help afterward.
From $1,400.00 per project
Brand Guidelines
Rules with the assets attached, so the right file is the easy file.
From $1,200.00 per project
Brand Applications
Applying your identity to everything people actually see and hold, from stationery and templates...
From $4,200.00 per project
Rebranding
Changing a brand's name, identity or positioning and rolling the change out across every place t...
From $4,200.00 per project
Hire Brand Designers
Brand designers working with your team by the sprint, the project or on a dedicated basis, witho...
From $4,200.00 per project
Brand & Identity Design
A point of view, and the system that keeps it intact.
From $4,200.00 per project
