Brand & Identity Design
Safety Rules for Branded Merchandise
The US safety requirements that apply to branded merchandise, especially products intended for children. The key figures Children's products items for children...
Category · 149 articles
Brand & Identity Design
Positioning, naming, identity systems and the guidelines that keep them intact.
Brand & Identity Design
Color Vision Deficiency and Brand Palettes: What Actually Works
Designing brand color palettes that still work for people who have difficulty distinguishing certain colors. Where most projects go wrong The usual mistakes: Re...
Brand & Identity Design
Variable Fonts for Brands: The Decisions That Matter
Font files that contain a continuous range of styles, such as weights and widths, in a single file. Why does it matter? Variable fonts give brands flexible typo...
Brand & Identity Design
A Practical Guide to Brand Mascots and Characters
Characters that represent a brand across marketing, packaging and digital channels. At a glance Copyright character designs can be protected by copyright Tradem...
Brand & Identity Design
How to Get App Store Listing Design Right
Designing the icons, screenshots and preview videos that represent an app on the App Store. What is at stake Store listings drive downloads, and Apple sets spec...
Brand & Identity Design
A Practical Guide to Brand Patterns and Graphic Elements
Repeatable shapes, patterns and graphic devices that extend a brand beyond its logo. The key figures Recognition graphic devices help identify a brand without t...
Brand & Identity Design
A Practical Guide to Layout Grids in Brand Systems
Column and spacing grids that structure brand layouts across print, web and social formats. Where most projects go wrong The usual mistakes: Different grids in...
Brand & Identity Design
How to Get Data Visualization Style for Brands Right
Brand rules for charts and graphs, including color palettes, typography and labeling. Why does it matter? Consistent charts build trust and readability, while i...
Brand & Identity Design
QR Codes on Print Materials: The Decisions That Matter
Using QR codes on packaging, posters and printed materials to link to digital content. At a glance Standard QR codes are defined by ISO /IEC 18004 Quiet zone a...
Brand & Identity Design
Registering a DBA Name: What Actually Works
Registering a doing business as name when a business operates under a name different from its legal name. What is at stake Many states and localities require DB...
Brand & Identity Design
Business Names on Google Business Profile: What Actually Works
Presenting a business name correctly on Google Business Profile according to Google's guidelines. The key figures Real-world name the name should match signage,...
Brand & Identity Design
How to Get Barcodes on Packaging Right
Placing UPC and other GS1 barcodes on product packaging so retailers can scan and track products. Where most projects go wrong The usual mistakes: Buying barcod...
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What we do about this
All servicesThe work behind this topic, and what it costs.
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Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any desig...
From $4,200.00 per project
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Visual Identity
Designed in monochrome first, because color can only help afterward.
From $1,400.00 per project
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Brand Guidelines
Rules with the assets attached, so the right file is the easy file.
From $1,200.00 per project
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Brand Applications
Applying your identity to everything people actually see and hold, from stationery and templates...
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Rebranding
Changing a brand's name, identity or positioning and rolling the change out across every place t...
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Hire Brand Designers
Brand designers working with your team by the sprint, the project or on a dedicated basis, witho...
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Brand & Identity Design
A point of view, and the system that keeps it intact.
From $4,200.00 per project