2013 articles with this tag
The spectrum from generic to fanciful that determines how strongly a name or logo can be protected as a trademark. Where most projects go wrong The usual mistak...
Designing consistent email signatures that carry name, role, contact details and brand elements. Why does it matter? Signatures appear in every message, and ima...
Designing printed business cards that carry brand identity and contact details in a small format. At a glance US size standard business cards measure 3.5 by 2 i...
Branded letterhead, envelopes and document templates used for formal correspondence. What is at stake Stationery shapes how formal documents look, and it must w...
Designing wraps, decals and markings for company vehicles, from vans to trucks. The key figures USDOT marking interstate commercial vehicles must display the co...
The US safety requirements that apply to branded merchandise, especially products intended for children. The key figures Children's products items for children...
Designing brand color palettes that still work for people who have difficulty distinguishing certain colors. Where most projects go wrong The usual mistakes: Re...
Font files that contain a continuous range of styles, such as weights and widths, in a single file. Why does it matter? Variable fonts give brands flexible typo...
Characters that represent a brand across marketing, packaging and digital channels. At a glance Copyright character designs can be protected by copyright Tradem...
Designing the icons, screenshots and preview videos that represent an app on the App Store. What is at stake Store listings drive downloads, and Apple sets spec...
Repeatable shapes, patterns and graphic devices that extend a brand beyond its logo. The key figures Recognition graphic devices help identify a brand without t...
Column and spacing grids that structure brand layouts across print, web and social formats. Where most projects go wrong The usual mistakes: Different grids in...
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