2013 articles with this tag
A mission statement describes what an organization does and for whom; a vision statement describes the future it is working toward. The key figures Mission what...
Choosing and managing the domain names a brand uses, including the primary domain, defensive registrations and country-code domains. Where most projects go wron...
Securing consistent usernames and setting up profile images, bios and links across social platforms for a brand. Why does it matter? Consistent handles make a b...
Ready-made templates for presentations, documents, social posts and ads that let non-designers produce on-brand materials. At a glance Common tools PowerPoint,...
Rules that define how a brand's illustrations look, including line, shape, color, perspective and how people are depicted. What is at stake Without clear rules,...
Defining how a brand moves in animation and interfaces, including logo animations, transitions and motion principles. The key figures Elements timing, easing, d...
The ADA requirements for signs in public accommodations and workplaces, such as raised characters and Braille on room identification signs. Where most projects...
The US labeling rules that apply to branded clothing and textiles, including fiber content, country of origin and care instructions. Why does it matter? Merchan...
The US labeling requirements that shape food packaging design, including the Nutrition Facts panel, ingredient lists, allergen declarations and net quantity. At...
Rules that define how much empty space must surround a logo and the smallest size at which it can be reproduced legibly. What is at stake Crowded or tiny logos...
The roles, processes and tools that keep a brand consistent as it is used by many teams, agencies and partners. The key figures Roles a brand owner and reviewer...
The difference between refreshing a brand, which updates its expression while keeping recognition, and rebranding, which changes its name, positioning or identi...
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