2013 articles with this tag
Preparing scripts for recording, with pronunciation, emphasis and pacing notes. At a glance Pronunciation names and terms need phonetic guidance Numbers how fig...
Running a voice recording session where the talent is in their own studio and you listen remotely. What is at stake Remote sessions are now standard, and direct...
Getting useful feedback on mixes from people who are not audio specialists. The key figures Playback systems clients listen on varied and often poor systems Tim...
Storing finished audio projects so they can be reopened and revised years later. Where most projects go wrong The usual mistakes: Sessions referencing files els...
Getting guests set up to record well before the session starts. Why does it matter? Guest audio is usually the weakest part of a podcast, and most of it is fixa...
Collecting, recording and organizing sound effects for reuse across projects. At a glance Metadata searchable descriptions make libraries usable Licensing each...
Commissioning original music means hiring a composer to write music specifically for your brand, video, podcast, app or product, instead of licensing a track th...
Selecting a recording or post-production facility for a project. The key figures Room type voice booths, live rooms and mix suites serve different needs Monitor...
Keeping records of the licenses and permissions behind every piece of audio used. Where most projects go wrong The usual mistakes: Licenses stored only in email...
Brand positioning is the decision about who a business is for, what it offers them, and why that offer is different from the alternatives those people already h...
Logo design is the work of creating the primary identifying mark of a brand, together with the family of variants that mark needs to work everywhere it will app...
Brand guidelines are the document that tells everyone who touches your identity, from internal teams and agencies to printers, signage fabricators and partners,...
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