Brand & Identity Design
Employer Branding, Done Properly
How an organization presents itself as a place to work, through careers pages, job ads, employee stories and hiring experiences. Why does it matter? A clear emp...
Tagged #Guides
2013 articles with this tag
Brand & Identity Design
A Practical Guide to Co-Branding and Partnerships
Presenting two or more brands together, such as in partnerships, sponsorships and joint products, with rules for how the brands appear. At a glance Trademark li...
Brand & Identity Design
A Practical Guide to Brand Color Tokens
Brand color tokens are named design tokens for brand colors, such as color-brand-primary , that are used in design tools and in code so that colors stay consist...
Brand & Identity Design
A Practical Guide to Brand Asset Management
Storing, organizing and distributing approved brand assets, such as logos, fonts, images and templates, so people always use current versions. The key figures T...
Brand & Identity Design
How to Get Brand Messaging Frameworks Right
A structured set of core messages, supporting points and proof that tells everyone in an organization how to describe the brand consistently. Where most project...
Brand & Identity Design
Company Boilerplate, Done Properly
A short, standard paragraph describing a company, used at the end of press releases and in profiles, directories and partner materials. Why does it matter? A co...
Brand & Identity Design
How to Get Product Naming Systems Right
Rules for naming products, features and plans so names are consistent, understandable and scalable as the portfolio grows. At a glance Approaches descriptive na...
Brand & Identity Design
Trademark Monitoring and Enforcement: What Actually Works
Watching for others using or registering marks similar to yours, and responding with the appropriate action to protect your brand. What is at stake Trademark ri...
Brand & Identity Design
How to Get International Trademark Protection Right
Protecting a brand name or logo in other countries, including through the Madrid System for filing in multiple countries. The key figures Territoriality tradema...
Brand & Identity Design
A Practical Guide to Trade Dress
The distinctive look and feel of a product or its packaging, such as shape, color combinations or design, which can be protected like a trademark. Where most pr...
Brand & Identity Design
Copyright and Logos: The Decisions That Matter
How copyright applies to logos, slogans and brand artwork, and how it differs from trademark protection. Why does it matter? Businesses often assume copyright p...
Brand & Identity Design
Envelope and Mailing Design, Done Properly
Designing envelopes and mail pieces so branding works alongside USPS requirements for addresses, postage and automated processing. At a glance Address placement...
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