2013 articles with this tag
Writing with the most important information first, then supporting details, a structure borrowed from journalism. Where most projects go wrong The usual mistake...
Using bulleted lists, numbered steps and tables to present information that has structure, instead of long paragraphs. Why does it matter? Lists and tables make...
Choosing, captioning and describing images in articles so they add information rather than decoration. At a glance Alt text describes the image's purpose for pe...
Word choices that respect people and avoid excluding or stereotyping groups based on disability, gender, race, age or other characteristics. What is at stake In...
The people, processes and tools that plan, produce, review, publish and maintain content across an organization. The key figures Components roles, workflows, to...
Content based on data a company collects itself, such as surveys, product usage data or industry analysis, rather than on other people's research. Where most pr...
Giving freelance or agency writers the information they need to produce content that fits the audience, brand and goals the first time. Why does it matter? Most...
Writing scripts for explainer, product, training and social videos, including narration, on-screen text and visual directions. At a glance Speaking rate narrati...
Writing the text that accompanies posts on social platforms, including hooks, calls to action, hashtags and accessibility details. What is at stake Captions car...
Writing privacy notices that explain what data is collected, why and what choices people have, in language people can understand. The key figures California reg...
Finding out what an audience needs, asks and struggles with, using sources such as search data, support tickets, interviews and surveys. Where most projects go...
Comparing what an audience needs and searches for with what a site already covers, to find missing or weak topics. Why does it matter? Gap analysis focuses cont...
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