Information Architecture
Organizing content and features so people can find what they need, based on how users think rather than how the company is organized.
- Price
- From $4,800.00 per project
- Free trial
- A free technical review of one page, written up, no card, no commitment.
Part of UI & UX Design. How the work runs and what it costs across the family are set out in the web design & development guide.
What Information Architecture covers
3 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Navigation Design
Designing menus and navigation patterns that help users move through the site confidently on desktop and mobile.
Priced per project
Content Inventory & Structure
Listing every page and piece of content, then grouping and structuring it into a hierarchy that makes sense to users.
Priced per project
Labeling & Taxonomy
Choosing names for menus, categories and sections that match the words users actually use and expect.
Priced per project
Rates and common questions for this work are on the Web Design & Development page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Information Hierarchy: What Actually Works
Arranging what is on a screen so the most important thing is the most prominent thing.
UI & UX DesignUser Research: What Actually Works
Learn which user research methods actually work: framing questions, recruiting real users, observing behavior, and turning evidence into product decisions.
UI & UX DesignUsability Testing: What Actually Works
A phase-by-phase usability testing playbook: framing, recruiting, realistic tasks, neutral sessions, severity ratings, and small iterative rounds that work.
UI & UX Design by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Auto Parts and Aftermarket
- Consumer Electronics
- Dental Practices
- E-commerce and DTC Brands
- Education and E-learning
- Energy and Solar
- Financial Services and Fintech
- Fitness and Wellness
- Government and Public Sector
- Healthcare Practices
- Hotels and Hospitality
- HVAC and Home Services
- Insurance
- Law Firms
- Logistics and Freight
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Nonprofits
- Real Estate and Property
- Restaurants and Food Service
- SaaS and Software
- Staffing and Recruiting
- Travel and Tourism
Often combined with Information Architecture
The work that usually sits either side of this one. One team handles all of it, under one brief.
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Site Architecture & Internal Linking
Designing how your site is organized and linked, so important pages are a few clicks from the homepage and topics are gr...
Priced per project
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
Priced per project
Email Template Development
Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Related services
Try it free: a free technical review of one page, written up.
No card and no commitment. If the standard is not what you need, you have lost nothing.