Labeling & Taxonomy
Choosing names for menus, categories and sections that match the words users actually use and expect.
- Price
- From $4,800.00 per project
- Free trial
- A free technical review of one page, written up, no card, no commitment.
What to send us
Your current navigation labels and categories, site search terms, the words customers use in support tickets, and any research findings.
What you get back
A set of labels and categories with definitions and examples, based on user language and business needs.
What to check before you sign off
Test labels with users who do not work in your company. Internal terms often seem obvious only to employees.
Part of Information Architecture. How the work runs and what it costs across the family are set out in the web design & development guide.
Rates and common questions for this work are on the Web Design & Development page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Information Hierarchy: What Actually Works
Arranging what is on a screen so the most important thing is the most prominent thing.
UI & UX DesignUser Research: What Actually Works
Learn which user research methods actually work: framing questions, recruiting real users, observing behavior, and turning evidence into product decisions.
UI & UX DesignUsability Testing: What Actually Works
A phase-by-phase usability testing playbook: framing, recruiting, realistic tasks, neutral sessions, severity ratings, and small iterative rounds that work.
Often combined with Labeling & Taxonomy
The work that usually sits either side of this one. One team handles all of it, under one brief.
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Site Architecture & Internal Linking
Designing how your site is organized and linked, so important pages are a few clicks from the homepage and topics are gr...
Priced per project
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
Priced per project
Email Template Development
Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...
Priced per project
Related services
Try it free: a free technical review of one page, written up.
No card and no commitment. If the standard is not what you need, you have lost nothing.