E-commerce Development
A Practical Guide to Headless Commerce
Headless commerce means separating the storefront from the commerce engine. The pages shoppers see are built as an independent front-end application, and the pl...
Tagged #Guides
2013 articles with this tag
E-commerce Development
A Practical Guide to Product Search and Merchandising
Product search and merchandising covers two things that decide most of what a shopper sees in an online store: the on-site search box, and the controls that det...
E-commerce Development
How to Get Returns and Post-Purchase Experience Right
The returns and post-purchase experience covers everything a customer sees after they press the order button: the confirmation email, the fulfilment and shippin...
E-commerce Development
E-commerce Performance: What Actually Works
Making a store fast, where every asset competes with every other and third-party scripts accumulate steadily. The key figures Third-party load analytics, tags,...
E-commerce Development
Subscription and Recurring Billing: The Decisions That Matter
Selling on a recurring basis, with the billing, dunning and cancellation handling that requires. Where most projects go wrong The usual mistakes: Silent failure...
E-commerce Development
Marketplace Integration: The Decisions That Matter
Marketplace integration means selling through third-party marketplaces alongside your own online store, and building the catalog, inventory, order and data conn...
E-commerce Development
A Practical Guide to Cart Abandonment Recovery
Contacting people who added items and left, with the consent and restraint that requires. At a glance Consent marketing email requires consent under UK and EU r...
E-commerce Development
A Practical Guide to Product Data and Feeds
The structured product information sent to shopping platforms, marketplaces and advertising systems. What is at stake Feed quality determines whether products a...
E-commerce Development
Pricing and Promotion Mechanics, Done Properly
How prices, discounts and offers are calculated, displayed and applied. The key figures Price display rules reference pricing and savings claims are regulated i...
E-commerce Development
How to Get Customer Accounts and Data Right
What a store stores about its customers, why, and how that is protected and honored. Where most projects go wrong The usual mistakes: Collecting data because it...
E-commerce Development
Multi-Currency and Cross-Border Selling: The Decisions That Matter
Selling into other countries, with the currency, tax, duty and compliance handling that requires. Why does it matter? The storefront changes are the easy part;...
E-commerce Development
Reviews and User-Generated Content: What Actually Works
Collecting and displaying customer reviews, questions and photographs. At a glance Regulation fake and misleading reviews are prohibited in the UK and EU Incent...
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