2013 articles with this tag
When a cardholder asks their bank to reverse a charge, and the process merchants use to respond with evidence or accept the loss. At a glance Process the cardho...
Pages and messages that let customers see where their order is, from confirmation through shipping to delivery. What is at stake Where is my order questions are...
Payment options such as Apple Pay, Google Pay, PayPal and Shop Pay that let customers pay with stored details in a few taps. The key figures Examples Apple Pay,...
Sections on product pages where shoppers can ask questions and get answers from the store or other customers. Where most projects go wrong The usual mistakes: U...
Writing product descriptions that explain what a product does, who it suits and the details buyers need, rather than repeating the manufacturer's copy. Why does...
Naming products on product pages, category listings and feeds so shoppers and search engines can identify them quickly. At a glance Common structure brand, prod...
Short videos on product pages that show a product in use, its scale, features or assembly. What is at stake Video shows what photos cannot, such as movement, so...
Interactive 3D models and augmented reality views that let shoppers rotate products or place them in their own space. The key figures Formats GLB for web and An...
The controls on product pages that let shoppers choose options such as size, color and material, and how the page updates when they do. Where most projects go w...
Showing shoppers whether products are in stock, low in stock, on backorder or available for preorder, and when they will ship. Why does it matter? Clear availab...
Showing shoppers when an order is likely to arrive, based on processing time, carrier transit times and cut-off times. At a glance Components handling time plus...
Recommending higher-value alternatives or complementary products at points such as product pages, carts and order confirmation. What is at stake Relevant recomm...
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