SEO Services
A Practical Guide to Search Intent
Search intent is what a person is actually trying to do when they type a query, and therefore what kind of page can satisfy them. Someone typing "how long does...
Tagged #Guides
2013 articles with this tag
SEO Services
Technical SEO Audits, Done Properly
Technical SEO audits answer one blunt question: can search engines crawl, render, index and understand the pages you care about? If the answer is no for even a...
SEO Services
On-Page Optimization: The Decisions That Matter
On-page optimization is the work of making each page on a website clearly describe what it is about: its title element, its headings, the structure of its conte...
SEO Services
XML Sitemaps, Done Properly
XML sitemaps are among the oldest and least glamorous tools in technical SEO, and also among the most misunderstood. A sitemap is a machine-readable list of the...
SEO Services
Robots.txt and Crawl Control: The Decisions That Matter
Robots.txt and crawl control are the set of decisions that govern which URLs search engine crawlers may request on your site, and separately, which of those URL...
SEO Services
How to Get Canonicalization and Duplicate Content Right
Canonicalisation and duplicate content come down to one question: when the same page, or nearly the same page, can be reached at several web addresses, which ad...
SEO Services
A Practical Guide to Internal Linking
Internal linking is the set of links between pages on your own website: the menus, breadcrumbs, category listings and, most importantly, the links written into...
SEO Services
Link Building and Digital PR, Done Properly
Earning links from other sites, through work worth citing rather than through schemes that manufacture them. The key figures Link spam policy search engines pub...
SEO Services
Local SEO, Done Properly
Optimizing for searches with local intent, where proximity and the business profile matter as much as the website. Where most projects go wrong The usual mistak...
SEO Services
A Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on. Wh...
SEO Services
Content Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library. At a glance Options update, consolidate, redirect, noindex or delete Co...
SEO Services
A Practical Guide to Search Console
The reporting tool that shows how a search engine sees your site: queries, coverage, enhancements and errors. What is at stake It is the only source of first-pa...
Load more articles
Showing 1,212 of 2,013